Toyota's problems continue to cascade through a series of announcements and news reports. In October 2012, media drew its attention to Toyota's world-wide recall of about 7.43 million vehicles, for defects in the power window switches causing a risk of fire. That was the manufacturer's largest single recall ever.
Now the popular Japanese brand has announced the recall of another 2.8 million cars, involving multiple model years. The latest announcement concerns problems in the steering system and electric water pumps.
The good news is that Toyota is owning up to defects and giving its broad fleet of consumers fair notice and an opportunity to have the problems fixed. The bad news is that Toyota might soon surpass its competition for the dubious distinction of being most-recalled auto maker ever. At the same time, it is important to note that the absolute number of vehicles recalled reflects Toyota's high global market share, and the recalls are not for the entire vehicle, but particular components. Toyota Prius owners, in particular, are notably loyal to the brand and Toyota's dominance among hybrids is likely to continue.